Peter Stubbs.jpg

About me

Peter Stubbs

Winner, Lawyer Monthly: Agribusiness, Food and Beverage – Lawyer of the Year - New Zealand, 2017

Winner, Lawyer Monthly: Agribusiness, Food and Beverage – Lawyer of the Year - New Zealand, 2017

Notable practitioner lawyer  for Financial & Corporate law, 2017-18

Notable practitioner lawyer for Financial & Corporate law, 2017-18

Selected for 2020 edition of The Best Lawyers in New Zealand  for my work in Advertising, Franchise and Sports Law.

Selected for 2020 edition of The Best Lawyers in New Zealand for my work in Advertising, Franchise and Sports Law.

I am a senior business lawyer, with an extensive legal support network, who specialises in:

  • Business law and governance support

  • Sales and marketing law

  • Food and grocery law

  • Direct selling law


The family home since 1937

The family home since 1937


I was born in Waikino, a tiny rural settlement in the Thames Valley.  My father, uncle and grandfather were dairy, sheep and beef farmers.  I attended the primary school in Waikino (roll of approx. 9 children) and thereafter Waihi Intermediate School, and then Mt Albert Grammar School in Auckland, where I was Dux in 1980.

I was admitted to the Bar in 1985 and spent 33 years working as a business lawyer at the leading New Zealand law firm of Simpson Grierson.



I was a partner in the Commercial Department of Simpson Grierson for 26 years and led a team of 12 business lawyers and legal administrators that contained specialists in the legal aspects of helping small and mid-sized businesses grow, sales and marketing, food, beverage and dietary supplements and sports, venues, entertainment and events. The team's expertise included all areas of advertising and promotions, sponsorship, all aspects of direct marketing and direct selling law, compliance, distribution, supply, consumer protection law (fair trading, consumer guarantees and privacy), marketing, promotions and on–line trading and customer interaction. 

My team stayed connected with the industries we served through linkages with

·         The Marketing Association of New Zealand

·         NZ Food and Grocery Council

·         Direct Selling Association of NZ

·         Direct Selling Association of Australia

·         New Zealand Beverage Council

·         Australian Food and Grocery Council

The team I led also advised forestry and wood products companies on acquisitions and joint ventures through to operational contracts and helped with many Overseas Investment Office applications.

Since 1999 I have held Board roles in the public and private sectors, including facilities ownership and management (eg Regional Facilities Auckland and Dunedin Venues), destination marketing (Tourism NZ), destination management, business development, investment attraction (Rotorua Economic Development Ltd), economic development supporting infrastructure (Rotorua Airport Company), marketing, events, consumer products and services.

I am a Chartered Member of the Institute of Directors, hold a Certificate in Company Direction from the Institute of Directors and a Certificate in the Fundamentals of Management from Columbia Business School.

From 2018 I've decided to slow down and work for myself for up to three days a week, while retaining the benefit of access to an extensive legal support network. 

The rest of the time I will be taking classes in music and nutrition


My Governance Work


·Rotorua Regional Airport Limited - Chairman

(2014 - present)

Owns and operates the airport assets

Rotorua Economic Development Limited- Chairman

(1 July 2016 - present)

The City’s economic development agency, responsible for investment attraction, tourism growth and business development.

Jones Family Investments Advisory Board – Chairman

(Kitchen Things retail network and Applico)

(2014 - present)

Steering Committee member – Pre-feasibility Study

Auckland CBD stadium project (2017)



Counsellor to Senior Leadership Team, Tāmaki Redevelopment Company

(July 2015-Dec 2016). 

TRC has acquired the entire social housing portfolio of Housing NZ in the Tāmaki area (approx 2700 homes) and is responsible for developing new more intensive social, affordable and market priced housing solutions.

Commercial Counsellor and Probity Adviser to Board of Wairaka Land Company Ltd

(March 2017 – present)

WLC manages the Unitec property portfolio (53ha) on behalf of Unitec.

Working with the trustees of Development West Coast in 2012 to:

-          introduce the theory of measurement of social, cultural and environmental outcomes and impacts;

-          develop a table showing the social, cultural and environmental outcomes/impacts achieved by certain projects to date; and

-          help the trustees develop a 2022 Strategy document.


Auckland City Council - Events Reference Group - Member


Destination Rotorua – Chairman

(2015 - 30 June 2016)

Dunedin Venues Management Limited - Deputy Chairman

(2009-2015) - present during construction phase as the voice of the customer, then responsible for owning and operating the Town Hall, Convention Centre and Forsyth Barr Stadium

NZ Events and Sponsorship Association - Founding member and president


Greenlea Group (large family owned beef processor) - Board member


Hamilton City Council - Events & Sponsorship Sub-Committee – Chairman

(2001-2006) and member (1994-2001)

Independent Chairman of the Hamilton V8 supercars 2008 event review group

Kitchen Things Holdings - Chairman


Independent Chairman of the New Zealand Rugby Union Constitution Review working party (2011-2012)

Regional Facilities Auckland (an Auckland Council CCO) – Director

(2010 - 2014)

Simpson Grierson - Commercial department head of department and board member (2001-2005) and Marketing Committee chairman (1993-1995)

The Edge - Aotea Centre Board of Management - Chairman (2009-2010), Deputy chairman (2007-2009) and Member (2004-2007) – at the time the owner/operator of the largest integrated performing arts, convention and entertainment complex in New Zealand.  Auckland City Council controlled.

The Westervelt Company - Advisory board member


Tourism New Zealand - Board member and audit committee member (1999-2003) and Deputy Chairman (2003-2007)

Variety - The Children's Charity - Board member


Volvo Ocean Race Auckland Stopover Steering Committee - Member