My Approach?


Helping you achieve your commercial objectives


Understanding your objectives and clear communication

Answering the only question that really matters:  what do i do now?

Clients use me because I combine business sense and legal expertise to show them how they can do what they want to do. This is based on years of experience, across a variety of industries - particularly in sales and marketing, where wisdom and fast judgement, as much as knowledge of the law, often means the difference between success and failure.

I start by understanding:

  • the particular needs of the industry you operate in;
  • the policy drivers behind the regulations;
  • your commercial objectives; and
  • your tolerance for risk.

My advice is focused on helping you achieve your commercial objectives. 

I pride myself on being clear with you about risk.  My advice will generally assess risk based on likelihood and consequence

I focus on giving definitive advice – providing clarity from complexity – and saying in clear terms what I think you should do next.

Photo by artisteer/iStock / Getty Images
Photo by artisteer/iStock / Getty Images
Photo by manop1984/iStock / Getty Images
Photo by manop1984/iStock / Getty Images

Rates and estimates

Rates negotiable and estimates provided

I have no fixed rates.  Instead my rates depend entirely on your circumstances, for example:

  • the size of your organisation;
  • where your business sits on the development chain eg start-up, market ready, export ready, long established;
  • the urgency involved;
  • the nature and complexity of your issues.

I recognise that legal advice can seem pricey.  The best way to deal with this is openness:  we will agree your objectives, agree a scope of work, then agree an estimate of costs.  If I believe the estimate is likely to be exceeded by more than 10% I will recalculate the estimate and seek your approval to continue.

In summary, here is the approach I aspire to.

“In thinking, keep to the simple.
In conflict, be fair and generous.
In governing, don’t try to control.
In work, do what you enjoy.
In family life, be completely present.”

Lao Tzu, Tao Te Ching
(via goodreadss)